Yandex Lavka, opened their first pilot off-line store in Moscow. Its a new stage in the development of Yandex Lavka is the first pilot offline project.
We present to your attention the first offline Yandex Lavka, which has become a real test for our entire PRORD team! This project is special – starting from the concept and ending with the implementation. We wanted to create a space that reflects the values and spirit of the brand as much as possible. It was an interesting path full of creative solutions and non-standard tasks. In the coming days, we will tell you in detail about each stage of our work, but for now — a first look at the result.
From the concept to Roll-Out: how we created a unique interior for Yandex Lavka
What do you think is the most important thing in creating space for the first Yandex Lavka? The right choice of design concept! We sought not only to create a beautiful interior, but also to make it as convenient and intuitive as possible for visitors. Key elements: friendliness, lightness and modern accents. We integrated unique solutions such as a mural in the signature blue color and specially designed retail furniture.
Development of commercial furniture: innovations and details.
- One of the most interesting stages of work is the development of unique retail furniture for Yandex Lavka. Our team strived to create elements that were not only functional, but also aesthetically pleasing. We paid special attention to the wine rack, which will soon become even more technologically advanced thanks to the AI assistant Alice. For the first time in practice, elements combining wood and metal with the signature blue color were used. How do you like these decisions?
Light and decor: creating an atmosphere.
- Lighting plays a key role in creating the atmosphere of any space, and Yandex Lavka is no exception. We focused on directional light with a pleasant temperature of 3500K and decorative ceiling elements that add coziness and emphasize the corporate style. Interesting fact: all lamps and decorative elements were designed taking into account the rounded shapes that we incorporated into the overall design.
Emotional connection with the buyer: how we made the design “speaking”.
- When creating the store design, we could not ignore the emotional aspect. Our lightboxes with inscriptions along the perimeter of the hall are not just signs, they are real emotional beacons for customers. Every text and lighting element was chosen to create a friendly atmosphere that attracts and holds attention. After all, it is so important that customers feel comfortable and cozy in the store..
